Google Analytics 4
The most popular, free tool for analyzing web traffic.
Hotjar
User behavior analysis through heatmaps and session recordings.
Google Tag Manager
Centralizes management of every tag on your site.
Analytics is a broad set of tools and methods for measuring what visitors do on your site — from arrivals, through on-site behavior, to conversions and completed goals. Tagging marks specific user actions (a click, a form submission, a file download), so you can track specific interactions, not just general visit statistics.
Combining analytics and tagging gives you the full picture of your site’s performance and marketing effectiveness — essential if you care about results, not just stats. You’ll get the most value from it on well-designed landing pages.
Why implement advanced analytics and tagging?
O1
Full visibility into site performance
You know exactly which pages and content drive traffic, which user actions lead to conversions, and which campaigns actually perform. That’s a real edge over competitors.
O2
Better marketing decisions
)ptimize Google Ads and Facebook Ads campaigns, plan blog content around real traffic, and automate workflows.
O3
Higher conversions and ROI
It’s easier to optimize your site for business goals: sales, quote requests, newsletter signups, and content downloads.
What our setup includes: analytics + tagging
- Full user and event tracking
- Goal and conversion configuration
- User journey analysis
- Monthly reports
- New events added in minutes
- Consistent, precise tagging
- Track more interactions (clicks, scroll depth)
- Contact form submissions
- Phone and email clicks
- File downloads
- Sign-ups and service purchases
- CTA buttons
- Page scrolling
- Form interactions
- User sessions
Our approach
How we roll out analytics:
Additional tools
Other tools we can implement and integrate with your analytics: Pipedrive, HubSpot, Mailchimp, Bookeo, Booksy, Calendly, Google Calendar.
